THE QUEENDOM

Welcome to the shared universe of Dom Pérignon and Lady Gaga. A world born from the collision of their two effervescent energies. A celebration of creativity, in the form of an artistic experiment and a sculpture design by Lady Gaga.

The campaign with Lady Gaga is expressed through this fabulous, exuberant, and exhilarating universe: The Queendom - a visual experiment by Nick Knight, visionary photographer and director.

The Queendom that Lady Gaga and Dom Pérignon bring to life is a radical expression of the electrifying, liberating power of creative freedom - a power they both embody and that we need more than ever. 

This universe is a celebration of creative freedom as an impulse that opens up new horizons for the world. It invites us to move forward and embrace this power for ourselves, to encourage it and affirm it for everyone to see. 

Today, more than ever, the world needs the power of creative freedom. A force to open up new horizons, to move us forward. A force that brings Lady Gaga and Dom Pérignon together for a collaboration.

This is the celebration of how pushing boundaries, constant reinvention and passionate dedication to one's craft can elevate us, individually and collectively.

Starting April 6, in the shape of an artistic project comprising an advertising campaign by Nick Knight, limited-edition bottles and a sculpture designed by Lady Gaga… Emerges an invitation to enter the shared universe of two iconic creators.

Because Dom Pérignon wholeheartedly embraces the causes of the artists it collaborates with, this alliance will empower meaningful support for Lady Gaga’s Born This Way Foundation.