WineUp Fair in Transylvania, the 6th edition: "Prepare for the Future"

This year's WineUp theme "Prepare for the future", is the one that brings to the attention of wine lovers, new consumption trends, wines with growth potential, but also special attention to wine labeling and attracting people with visual disabilities closer to the world of wine.

"This edition is long awaited by wine lovers from Transylvania. This is confirmed by the record number of tickets sold and the messages of anticipation we have received from old and new friends of the event. We are excited to see them and many others who discovered their passion for wine during the pandemic. We have prepared many surprises for visitors, wine launches, and new ranges, they will get to know new wineries that have launched during the pandemic and many international wines." Ioana Bidian Micu, Wine Expert, WineUp organizer

The first visually impaired inclusive labels will be launched at the WineUp Fair in Transylvania. It is a revolutionary premiere announced by the organizers and the Scripor Alphabet of tactile color standardization. Until now it was impossible for visually impaired people to fully evaluate a wine given that they lack the ability to see and differentiate colors.

“With Scripor's tactile color standardization alphabet, colors are available to the visually impaired as an extension of the Braille alphabet. The Scripor alphabet is designed to allow the blind, but also people with other visual disabilities (blindness, amblyopia, achromatopsia/colorblindness) to live inclusively, in a world of colors." Tudor Paul Scripor, inventor of the Scripor Alphabet

Together with the concept of using color symbols on wine labels, a campaign is launched to raise awareness of the need to adopt this labeling system. The organizers invite the participants to two dedicated events: At the WineUp Masterclass: "Guess the color of the wine! A blind wine tasting with only the help of smell and taste", and as part of WineUp In the City: "Dinner in the Dark".

"They are two intriguing events that intensify the perceptions of taste, smell, and touch by voluntarily choosing not to use the visual sense. A truly enlightening experience that you won't be able to find anywhere else. For me, it was a real challenge to work on the concept and to develop these experiences, and writing the first tasting guide for visually impaired people gave me a new perspective of the world around me." Ioana Bidian Micu, Wine Expert, WineUp organizer.

The world of wine is dynamic and constantly changing, so the theme of the fair "Prepare for the future" also touches on two extremely current topics:

Organic, Biological, Ecological, Vegan, Natural is just a trend, or is it the future of world viticulture and winemaking
Discover alcohol-free wines! A new category of wines is on the rise! is this product category one with the potential to impose itself on the wine market?
The answers will be found by those who will participate in the two masterclasses.

"Good music and decent people, most of the time served together, with red wine or fresh coffee, depending on the weather" 

URMA returns to WineUp!

After the pandemic years that limited our meetings, this year we are pleased to announce that Urma returns to Cluj, and returns to WineUp, in a new "Just strings" format.

URMA - Just Strings stands for #360livemusicexperience, an acoustic concert, with the stage in the middle of the venue and the audience closer to the artists.

All that's left for you is to purchase tickets so we can taste a few hundred wines together and enjoy our goodbyes.

Forecast at WineUp: good music & good wines!